SEASON START 2024
Role: Art Direction // Visual Design // Brand Identity
Season Start 2024 is a campaign to kick-off the new season of League of Legends. For this campaign, I acted as art director and created a brand kit centered around cycles of life and the champion Kindred. This campaign features swirling eldritch magic with nature, representing the continuation of the player journey from Season 2023 to 2024.

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